He then played a marginally more serious role in S. Shankar's coming-of-age tale Boys , portraying a mentor to the group of youngsters, and his performance was well received. After winning acclaim for his performance as a comedic undercover detective in Susi Ganesan's Thiruttu Payale , Shankar approached him to feature in a prominent role in his venture Sivaji (2007), starring Rajinikanth, which would go on to become the most expensive Tamil film made at release. The film released on 13 June 2014. [18] In the later film, the director had requested Vivek to write and appear in a role himself, in order to use his fame to help the film find a distributor for release. [13] [14] Success continued in 2004, where he retained the Filmfare Award for Best Comedian for his role of a marriage assembler in Perazhagan , while his roles in Chellamae and M. Kumaran Son of Mahalakshmi helped contribute to the films' commercial success respectively. He is noted for his rough voice and alopecia universalis, which he claims was the result of coming into contact with industrial waste during a stunt sequence. [41][better source needed]. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance. [22] Vivek allotted ninety days for the film, significantly more than any of his previous films, and his performance as Rajinikanth's sidekick Arivu, won him another award from the state for Best Comedian. [12] He played extended comedy roles in Vikram's Dhool and Priyadarshan's Lesa Lesa , while winning further acclaim for his portrayal of a teacher in Saamy and a software engineer in Parthiban Kanavu . [39] "Green Globe Project", a Campaign against global warming, which had attained its mission of planting billion trees for billion people all over the state. He appeared in a one-off leading role in Shankar's production Arai En 305-il Kadavul (2008) and subsequently became a staple feature as a comedian in successful Tamil films during the period, with his market popularity helping stuck films find distributors. A reviewer noted "despite seeming a bit awkward in certain scenes, the actor pulls it off thanks to his persistence", while another critic stated Vivek delivers his role in a "believable and convincing manner". Vivek subsequently left Chennai and went on to obtain a bachelor's degree in commerce from Madurai and during semester breaks, he would return and perform at the Club. Apart from films he also appears in TV shows, he hosted several shows and interviewed famous people like Rajinikanth, A. R. Rahman, A. P. J. Abdul Kalam etc. [23][24], In the late 2000s, Vivek's market reach began to falter as a result of changes in screenplay in Tamil cinema, which saw less films adopting a separate comedy track. He subsequently became amongst the most busy actors in 2000 and 2001, featuring in over fifty films in two years. [15] His rising profile as an actor meant that he became the first comedian to become an ambassador for the soft drink, securing the sponsorship deal with Mirinda after the brand had carried out market surveys to find a popular promoter. [16] [17] He also made a special exception to appear in a few artistic films and often charged significantly less remuneration for the ventures, notably playing character roles in Janaki Vishwanathan's Kutty (2001) and Thangar Bachan's Azhagi (2002). Aari Arjuna is an Indian film actor who has appeared in Tamil language films. He has won a Filmfare Award for Best Male Debut – South, a Kalaimamani Award from the Government of Tamil Nadu, and a Cinema Express Award. Naanga is a 2012 Indian Tamil film directed by Selva, featuring an ensemble cast of newcomers in the lead roles. Vivek was born in Sankarankovil and got married to Arulselvi, with whom he has three children: Amrithanandini, Tejaswini and Prasanna Kumar, who died in 2015, aged 13, due to brain fever. He is the youngest son of film producer R. B. Choudary. As a television personality, Vivek has hosted a number of events and has interviewed media personalities, notably A. P. J. Abdul Kalam. Vivek along with actress Jyothika have been appointed as ambassador for plastic free Tamil Nadu campaign by the State government under the leadership of Chief Minister Edappadi K. [4] While assisting with the script for Manathil Uruthi Vendum in 1987, Balachandar offered Vivek an acting role of Suhasini's brother in the film, which he decided to pursue. Vivek was the … The film and Vivek garnered critical acclaim, with a reviewer noting the actor is in "good form" and "completely steals the limelight". After winning acclaim for his performance as a comedic undercover detective in Susi Ganesan's Thiruttu Payale, Shankar approached him to feature in a prominent role in his venture Sivaji (2007), starring Rajinikanth, which would go on to become the most expensive Tamil film made at release. [31] [32], Vivek was born in Kovilpatti city and married Arulselvi, -with whom he has three children: Amrithanandini, Tejaswini and Prasanna Kumar, who died in 2015, aged 13, due to brain fever.