Even Pacman and Ms. Pacman! And I said, ‘By God, one day I want to do something like that, that makes kids really happy, that they really want to use.’, “I just liked the whole idea of being able to do a thing like that that just got every kid in the culture excited and happy. Sure, on the outside we had on a boring old T-shirt and jeans, but underneath we were: Spiderman AND his big brother, the Flash! These weren’t novelty items, but practical everyday wear meant to survive the daily grind of being a kid. The masterstroke of the entire concept was how beautifully each entry captured the feel of each individual character simply by incorporating their emblem, colors, and costume design. Required fields are marked *, © Copyright 2017. The Shorts That Screamed Summertime – Terrycloth, 80s Holiday Gift Guide 2014 | Like Totally 80s, Halloween 2020: Lit Like the Black Flame Candle, 12 Years Later, and the ‘Dirty Dancing’ Lake is Filled Again, Mary Kay Letourneau Dies Of Cancer At Age 58, Lisa Loves the 70s: Wake up Maggie, I Think I Got Something to Say to You. ADULT CAPTAIN AMERICA Underoos Underwear Set Top Tee Shirt & Briefs Marvel Comics. This site uses Akismet to reduce spam. Retro Frisk briefs have been reportedly ordered for Christina Aguilera and Madonna. Gradually the newer releases piled up and their design got away from their heroic costume-like designs that made them a success. Later, as an independent entrepreneur, he turned his attention to creating a line of kids’ toiletries featuring the beloved Archie characters, but the overloaded project crashed before it even lifted off. We’ll put the logo on and package it.’ … Union Underwear [as Fruit of the Loom was then known] was just the supplier of raw materials, sort of the product itself, the blank product. However, Simplemost may receive a small commission from the purchase of any products or services through an affiliate link to the retailer's website. One of the crazy parts that I just realized about Underoos is the expansive licencing they were able to acquire. But customers do have to have a grown-up bank account to afford the kitschy accessory — they cost $95 for a complete set of the cotton pairs. When Underoos premiered in 1977, kids everywhere got the chance to dress up as their favorite superhero, as both Marvel and DC signed on in a rare collaboration. Learn how your comment data is processed. All of this is proof that a great idea lives forever. As a product group manager for Post Cereal, he created two pop culture breakfast staples in Cocoa Pebbles and Fruity Pebbles when he had the genial idea of making Flintstones licensed cereals. Your email address will not be published. Instead of a building, it may be a TV show, personality, or commercial that no one longer exists. It was just too different from their toilet paper business, so they said, ‘We’re not going to do it.’ Fruit of the Loom said, ‘Well, can we do it?’ And they introduced me to Fruit of the Loom, and I met Jim Johnston there, and the chairman, and told them, ‘I’ll give you the same deal that I was going to give Scott Paper, and Hanes before them.’ They said, ‘Okay, we want to do it.’ Because they looked at it, at this point, as just underwear, and they wanted to do something special for children, and then they thought this was just right.”. “They feel the same escape, and the same pleasure, and the same connection with the old mythologies is what really worked. "There's a fashion statement of women wearing men's briefs," said Witthuhn. The initial line-up featured many of the most popular heroes and heroines (Superman, Wonder Woman, Spider-Man, etc.) Star Wars was well represented with the Ewoks, Luke Skywalker, Darth Vader Yoda, C-3PO, and crew. It's like a secret, but you know it's there.". Top: 100% cotton Bottom: 95% cotton; 5% spandex Wash cold; dry low Imported Listed in men's sizes Product details Hot Topic exclusive! display: none !important;
From Cameron Diaz shaking her Spiderman-clad booty in Charlie's Angels to the return of days-of-the-week panties, it wouldn't be too surprising if you heard this refrain on the tips of fashionistas' tongues. In terms of fondest memories of childhood, Underoos has to be somewhere at the top of the list. As a kid, there was nothing worse than the ordeal of getting dragged to a department store by your mother to buy underwear—boooring! Those were the good Underoos, and that’s why kids loved them. Please share! I, however, did not. Developed in 1977 by entrepreneur, Larry Weiss who purchased license from Marvel, DC, and Archie comics as well as Hanna-Barbara, they didn’t explode onto the market until Fruit of the Loom picked up the product and marketed it a year later. Underoos are fun to wear! That was the eighteenth century execution of those characters. We’d love to hear your anecdotes. Posted By Pia Sooney on Jan 16, 2012 | 2 comments. Sam Drouin, a spokesperson for Toby Pimlico, the company that makes and distributes the panties in London, said, "They seem to be ever so popular. In line with the new nostalgic trend, Underoos, the bright kid's "underwear that's fun to wear," is introducing a new line of underpants — for grown-ups — this summer. After all, as Thomson puts it, it's "an inexpensive way to have something special. As always we would rather this be a discussion. They were thinking of calling them TV Strips and Comic Strips, funny things that I just didn’t like, that had double entendre to them. All Rights Reserved. Home » 80s Brands » Underoos: The Underwear That’s FUN to Wear! Get the best of Den of Geek delivered right to your inbox! Privacy Notice. We'd love to hear from you: Contact LT80s. "A lot of husbands and boys love to buy them for their wives or girlfriends," the Paris native added. Mutual Fund and ETF data provided by Refinitiv Lipper. Hanna-Barbera and Archie Comics jumped on the bandwagon as well, allowing the brand to create underwear in a wide range of character designs. I suppose it just reminds you of being a kid as well as being quite practical.". from DC and Marvel Comics. It was their only product that was not a Sears product in the Sears stores and the Sears catalog. Undeterred, Weiss found a silver lining amidst the ashes of his Archie project. Although the brand might have fallen off the radar, Underoos are now available in sizes and styles for men, women and children. They were all done long before the Grimm Brothers did them. But where I came from, Underoos were most certainly not fun to wear.